Sarawak showcased its commitment to the global business events sector during the 62nd ICCA Congress in Bangkok, Thailand from 12-15 November. The Sarawak delegation, led by Dato Sri Abdul Karim Rahman Hamzah, Minister for Tourism, Creative Industry, and Performing Arts Sarawak, actively promoted legacy impact initiatives. He participated in a power session titled “Igniting Destination Growth in Unleashing the Power of Association Meetings,” emphasizing the role of business events in driving change and interacting with senior officials.

Datu Hii Chang Kee led the “CEO of the Future” workshop

The Minister highlighted the advocacy and awareness generated by business events, emphasizing their capacity to gain support for critical initiatives. Sarawak and ICCA share a common goal of advocating for legacy impact. Deputy State Secretary and BESarawak’s Deputy Chairman, Datu Hii Chang Kee, led the “CEO of the Future” workshop, which addressed long-term leadership and the need for a balanced approach to ensure sustainable growth and success in the competitive business events industry.

Sarawak received the Certificate of Achievement at the ICCA Asia Pacific Chapter Meeting, recognizing its contribution to the global business events industry. BESarawak CEO, Amelia Roziman, accepted the award on behalf of the organization, acknowledging Sarawak’s role as a leader in the region and ICCA’s interest in its initiatives and understanding of legacy impact.

Partners, including Borneo Convention Centre Kuching (BCCK) and Sarawak Trade & Tourism Office Singapore (STATOS), were part of the Sarawak delegation. The ICCA Congress, organized by the International Congress and Convention Association (ICCA), is a prestigious global event that educates industry leaders on critical matters and celebrates achievements. The 62nd ICCA Congress gathered 1,000 delegates from around the world, marking Sarawak’s first participation as key speakers, highlighting its dedication to the global business events sector.