ICCA Expands Presence in Latin America and the Caribbean

Monday, 22.04.2024
The International Congress and Convention Association (ICCA) revealed its plans to strengthen its strategic foothold in Latin America and the Caribbean by inaugurating a new office housed within the Panama Association Hub (PAH).
Foto: iStock.com/Cesar Aleman

Foto: iStock.com/Cesar Aleman

In partnership with PROMTUR, Panama’s destination management organization, and ICCA’s association partner, the Panama Association Hub (PAH) was introduced last year. It serves as a platform for international organizations to establish branch offices, aiming to cultivate the Latin American market, stimulate business and economic development, encourage knowledge exchange, foster international cooperation, and promote the advancement of scientific and legacy projects in Panama and the broader region.

Panama will be the host of the inaugural association hub. Recognizing the potential, Panama has taken the initiative to develop this concept with the aim of attracting international associations and organizations to the region. The establishment of the Association Hub in Panama is poised to stimulate economic growth, bolster local businesses, attract foreign investment, and provide a dynamic platform for hosting international conferences, seminars, congresses, and other events.

The Panama Association Hub will join organisations like the United Nations, UNICEF, and the Red Cross, as well as international companies committed to innovation, research, and development in Panama’s “City of Knowledge” campus, which serves as a central location where innovative businesses and international organisations can participate in a lively and collaborative community

“Latin America and the Caribbean are rapidly gaining popularity as destinations for international association conventions and congresses,” said Senthil Gopinath, ICCA CEO. “ICCA’s contribution to the region will enhance societal and economic development. ICCA has a long-term commitment to Panama, and to Latin America and the Caribbean. We’re thrilled to establish our office among some of the most-recognised names in tech, NGOs, and academia in the City of Knowledge, Panama City, a hot spot for collaboration, knowledge-sharing, and inspiration — a centre for forward-thinking businesses and associations in the region.”