Las Vegas. Strong demand from across the industry means that IMEX America, taking place in Las Vegas on 13 – 15 October, is set to grow again in 2015, with almost 50 established exhibitors having already increased the size of their booths and 60 new booths so far confirmed. Many new hosted buyer groups are also confirmed to attend from across the US and the world.
Carina Bauer, CEO of The IMEX Group says: “It is always our goal to deliver increasing value and ROI to our exhibitors, hosted buyers and attendees. Adding more new exhibitors, new buyer groups and providing new education ideas each year is our way of achieving this objective.”
IMEX America will offer a wide range of valuable and inspiring new ideas, knowledge and experiences through its education program. The full learning program for the event is now live on the IMEX America website. With this online catalog of learning opportunities, attendees can research upwards of 180 options and create their own custom learning program based on their unique needs, interests and IMEX schedules.
To make learning more accessible, all the education on the show floor will be located at the Inspiration Hub this year and, recognizing that everyone learns in different ways, the Hub will be split into five areas, each with a different learning format. There are seminar rooms, a Campfire area and a Hot Topic area providing opportunities to debate the latest industry issues with peers. The Meet the Experts Clinic offers individual appointments with an industry expert and presentations at the Research Pod area showcase the latest industry research.
Additionally a new Wellness theme – Be Well at IMEX – will also run at the show through educations sessions, a Meditation Room and the addition of a Wellness Guide with tips and healthy highlights at the show. Exhibitors are also being invited to contribute to the theme in their booths.
As past IMEX education has explored, the power of creativity and professional play can add new dimensions to business results. To extend the theme this year, IMEX America 2015 will have a new feature ‘The Play Room’, which will run throughout Smart Monday and offer short ‘quirkshops’. This upbeat, fun alternative to classroom learning lets attendees gain hands-on experience with a variety of tools, techniques and resources to create more engaging meetings in the areas of room design, tech, networking, teambuilding, F&B and more.
This year the group who took part in last year’s IMEX Challenge program will be revisiting Shade Tree to see the garden planted last year and write a song called Evergreen Shade Tree produced by Song Division. There will be limited places for additional participants. Further details will be on the IMEX America website from September.
