IMEX unveiled its new branding just in time for the koick-off of the show in Frankfurt: derived from the previous brand design, the leading international trade fair for the MICE industry welcomes its visitors with bright colours and a logo showing a handshake – a gesture that Covid-19 had ousted.

Fittingly, exhibitors from Asia and Latin America are celebrating a comeback in Frankfurt this year. With the additional strong exhibitor presence from Europe, the Middle East, Africa, the Caribbean and North America, IMEX is a lively reflection of a once again colourful industry.

In addition, exhibitors from sectors such as hospitality and technology will present themselves. According to a press release, this year’s trend themes are sustainability and nature. IMEX itself is placing a stronger emphasis on inclusion: in both halls, the IMEX team has concentrated on improvements in the areas of accessibility and inclusivity. As an example, the organiser cites that food options, the app, signage, cloakrooms, wayfinding and quiet spaces have all been designed with a new understanding of how people’s needs differ and what a high impact, visceral experience a trade show can be.

The four-day educational programme at IMEX Frankfurt will once again bring together top-class speakers, industry experts and leading organisations for networking and professional exchange. The list of participants includes the creative agency DRP Group, the event management company Maritz Global Events, event technology specialist Encore Events, the market researchers from Valuegraphics and Google XI.

“We’re more certain than ever about the power of the IMEX shows to facilitate strong business between global exhibitors and buyers,” comments Carina Bauer on the opening of the show. The IMEX CEO is convinced: “In a post-pandemic world, there are still many pressures facing every industry sector. Nevertheless, all signs point to this week generating healthy business levels and a timely confidence-boost for many.”