KLCC Sets High Expectations for 2024 Events Season

Thursday, 22.02.2024
With 65% of revenue targets already secured, the Kuala Lumpur Convention Centre (KLCC) anticipates a bustling year ahead, boasting prestigious event bookings.
The KLCC in Malaysia has appointed its first Director of Strategic Projects. Photo: pixabay

Kuala Lumpur Convention Centre Anticipates Banner Year in 2024 with 65% Revenue Target Already Secured. Photo: Pixabay

In 2024, the Kuala Lumpur Convention Centre (the Centre) is poised for a significant year, having already achieved 65% of its revenue target through confirmed bookings for 37 conventions and 50 exhibitions. These numbers are expected to rise as additional national conferences, exhibitions, short lead meetings, and events are finalized throughout the year.

The Centre experienced a record-breaking year in 2023, hosting 1,724 events, the highest number since 2014. These events attracted a staggering 1,342,295 delegates to the Centre and contributed approximately RM656 million to Kuala Lumpur’s economy. Anticipating even greater success in 2024, the Centre aims to surpass these achievements, which will have positive economic ramifications for various sectors including retail, food and beverage outlets, hotels, airlines, and other businesses in Malaysia’s events supply chain.

Several prestigious events have already been confirmed for 2024, such as the Ancaro Imparo Dental Conference, International Café & Beverage Show, 21st AILA World Congress, European Society for Radiotherapy and Oncology (ESTRO) meets Asia, International Surgical Week, Aesthetic Medicine & Surgery Conference & Exhibition (AMSC), and International Union of Architects (UIA) Forum. The selection of the Centre as the venue for these high-profile events underscores its status as Malaysia’s premier business events facility and highlights the increasing appeal of hosting international events in Malaysia.

John Burke, the General Manager of The Centre, emphasizes the importance of maximizing the opportunities presented by events in terms of trade and economic impact. While the Centre has already achieved a significant portion of its 2024 revenue target, it remains well within its overall capacity to accommodate confirmed events. Burke expresses confidence in the Centre’s experienced team’s ability to deliver excellent business events throughout the remainder of the year.

In recognition of its excellence, the Centre received several awards and certifications in January and February 2024. These include the Malaysia Business Events Awards (MBEA) in the Purpose-Built Convention & Exhibition Venue Excellence category and the Best Exhibition Centre and Best Meeting Room awards at the ASEAN MICE Venue Standard awards. Additionally, the Centre was honored with EarthCheck Gold certification for its sustainability efforts, becoming Malaysia’s first business events and tourism venue to achieve this level of certification.

Looking ahead, the Centre plans to collaborate with the Malaysia Convention & Exhibition Bureau (MyCEB) and other industry players to position Malaysia as a top-tier business events destination. To showcase its offerings, the Centre will participate in the Asia Pacific Incentives and Meetings Event (AIME) in Melbourne, Australia, in late February. John Burke eagerly anticipates the opportunities that 2024 will bring for the Centre and Malaysia’s economic growth.

For the latest news and updates from the Centre, interested parties can visit its Newsroom website or follow its social media channels on Facebook, LinkedIn, Twitter, and Instagram.