Under the ongoing Covid-19 situation, the Korea MICE Bureau has turned to digital outlets to promote the updated Korea Unique Venue program with a new marketing campaign. The campaign features a set of promotional videos along with SNS and media contents.
Started in 2018, the Korea Unique Venue program comprises a list of recommended MICE venues in Korea, selected based on their ability to host MICE events while offering unconventional settings for memorable experiences. These locations showcase Korea’s history, culture and tradition, with the selection including everything from cruise ships to traditional folk villages to national museums. Today, the program includes a total of 39 venues.
With difficulties in bringing overseas MICE travelers to Korea, the Korea MICE Bureau hopes the marketing campaign will serve as an opportunity to bring Korea’s MICE venues to the world virtually. Korea MICE Bureau continues to seek ways to provide improved, informative content on Unique Venues.
The new promotional video combines the charms of the venues in collaboration with dancers to highlight a specific mood and feel for each venue. Busan Cinema Center for example transforms into a stage for ballet, while street dancers take over the tracks at Inje Speedium.
Additionally, the opening of a new Korea Unique Venue microsite offers detailed information on the Korea Unique Venues using a new, easy-to-navigate platform. It includes photos, rental facility information, service, equipment and more for each venue.