Make it Edinburgh, a campaign to raise Edinburgh’s global profile as the business tourism destination of choice for meeting and event planners, has been launched. A full digital media campaign will roll out from January 2018.

The campaign stems from a collaboration of private and public organisations operating in the conference and meeting industry. The biggest ever joint partnership of its kind within the city, an investment by the VisitScotland Growth Fund has match-funded support from flagship partners: Convention Edinburgh, Edinburgh Hotel Association, Edinburgh Airport, Edinburgh International Conference Centre, Royal College of Surgeons of Edinburgh and Edinburgh Tourism Action Group.