Marina Bay Sands, Singapore‘s iconic resort, has unveiled a new Virtual Meeting Place, a first for MICE venues, as the resort claims. The fully customisable platform allows event organisers to scratch-build their virtual venue set to replicate their real-life event space.

As the first venue in the MICE industry to launch such a platform globally, Marina Bay Sands is set to transform the integrated hybrid experience, effectively connecting both online and offline audiences, according to the resort.

Through the virtual platform, the integrated resort aims to shift the paradigm of a traditional five-day-a-year in-person event concept, enabling organisers to continuously engage and build their communities all year long.

From virtual meeting pods and exhibition booths, content library to watching the live streaming of onsite plenary sessions, the Virtual Meeting Place is an all-purpose-built solution offering multiple touchpoints to continuously drive engagements and interactions among target audiences.

The experience-driven platform brings together the expertise and creativity of brand activation agency Pico Art International, virtual event platform GEVME and 3D and interactive solutions provider Sixtrees Viz Comms.

A short video clip of the Virtual Meeting Place can be watched on Youtube.