London. The Meetings Show UK has released its official event app powered by DoubleDutch. The trade show, which is taking place between the 9th and 11th July at Olympia, London, is partnering with mobile event technology provider DoubleDutch to create the show’s dedicated application. The two companies designed the app to provide visitors with an engaging tool to guide them around the event, create a schedule on the go, and interact with visitors and exhibitors. The app has been developed to integrate with social media and utilises new mobile badge scanning technology to maximise exhibitors’ leads.
The Meeting Show UK, Event Director, Steve Knight: “Engagement on social media has become increasingly important at events like ours. We were positive that we wanted to have an app for the event in July and we are excited that DoubleDutch has helped that become a reality. The need for an app to allow visitors to engage with each other was very important to us, and this particular app exceeds all of our expectations. It allows attendees, including hosted buyers, to manage their own personal blend of exhibitor meetings, networking and education sessions.”
The app will be available for mobile devices on Android, iOS and mobile web platforms. It requires users to create a profile and login, so only those who have The Meetings Show UK app can view information provided by other opt-in users.
DoubleDutch co-founder & CEO, Lawrence Coburn: “The Meetings Show UK is a great partner for DoubleDutch because it brings together the top minds in the events industry. Together, we can help redefine the exhibition model and lead this space by giving attendees the latest in event technology and empowering organisers with never-before-seen event data.”