Shenzhen. To further consolidate its presence in the Chinese security products industry, Messe Frankfurt New Era Business Media Ltd has established a subsidiary in Shenzhen to better promote its safety and security portfolio and offer expanded services for the mainland Chinese market.
The new company, Messe Frankfurt New Era Advertising (Shenzhen) Co Ltd, began operating on 1 September 2013, with a complement of over 40 employees to represent Messe Frankfurt New Era in mainland China.
“For Messe Frankfurt, the founding of this new company is an important strategic step in the development of our international business. Our portfolio of 11 events is already the world’s most important in the trade fair sector for security technology. Establishing the subsidiary in Shenzhen is a logical component in the consolidation and expansion of our activities in this sector in China”, says Mr Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt.