Messe München wins bid for Seamless event

Wednesday, 29.11.2023
Seamless, one of the world’s leading technology trade shows for fintech and e-commerce, has chosen Messe München as its new European home for 2024.
Photo: Unsplash

Photo: Unsplash

Seamless Europe by British organiser Terrapinn focuses on the technologies, trends, and opportunities for the European banking innovation, insurtech, payments, retail and e-commerce. Seamless Europe will be held on 10-11 September 2024 at Messe München and will feature two exhibition halls with a combined 22,000 square metres.

The two Messe München CEOs, Reinhard Pfeiffer and Stefan Rummel, have created the basis for the cooperation with Clemens Baumgärtner, Head of the City of Munich’s Department of Labour and Economic Affairs, in a very short time. “Terrapinn meets an exciting environment in Munich with high-calibre service providers in fintech, insurtech and e-commerce. Fintech is a key topic in business and in private life”, said the two trade fair bosses: “It is also a great success for Messe München. It proves once again that we can bring top events to Munich with our worldwide reputation as a reliable and professional organiser.”

Many reasons for Munich

In October Terrapinn launched Seamless Europe successfully in Berlin. The organisers have chosen to move to Munich, with many reasons speaking in favour of the Bavarian capital: For financial services, Munich is the insurtech capital of Germany, it has the 2nd biggest base of banks, and the 2nd highest number of fintechs. For e-commerce, Munich has one of the largest retail bases, a world-famous manufacturing sector, and mittelstand, all of whom are rapidly moving to online sales. The state capital of Munich also scores points for its accessibility to USA, Middle East and East Asia. Conversely, Seamless Europe offers its participants a worldwide network of fintech and e-commerce service providers, with 70,000 participants this year at Seamless in Dubai, Riyadh, Cairo, Johannesburg and Singapore.

Photo: Messe München

“Munich is home to some of the strongest financial services and commerce companies in Europe. From Unicredit to Allianz, and from Tengelmann to BMW to Wacker Neuson. These are international heavyweights for banking, insurance, retail and manufacturing sectors. This is why Munich is a major global hub for fintech and e-commerce, and it’s just beginning”, said Ralph Burgess, Project Director, Seamless Europe: “Munich is also home to some of the most exciting tech companies and start-ups. Success stories such as wefox and commercetools make us excited to connect Munich’s vibrant market with Europe’s best brands and technologies in 2024.”