Economic impact value. The Malaysia Convention and Exhibition Bureau (MyCEB) has announced a review of its 2013 international events wins with record breaking results. Within the period of 1st January 2013 to 31st October 2013, MyCEB together with its partners has won 118 event bids with a total estimated economic impact value of RM 770 million (nearly 180 million EUR) – a substantial 21% increase from the 2012 review.
42 of these wins are convention bids, marking an increase of 62% from results for the entirety of 2012. So far, MyCEB has helped to secure the visit of over 40,000 delegates to Malaysia over the next eight years, marking an increase of 14% in the number of convention delegates. The estimated economic impact value of these convention totals RM 460 million (over 100 million EUR), which marks a 28% increase from 2012 year end results.
Corporate meetings and incentive is also an area which is seeing significant growth with the destination attracting higher numbers of delegates. To date, for 2013 total delegate numbers have risen from 25,604 to 30,318, demonstrating a considerable increase of 18%. The estimated economic impact value of corporate and incentive events has also increased from RM 275 million to RM 310 million (almost 72 million EUR) which translates to a figure of 13% growth.
Mr Zulkefli Hj Sharif, CEO of MyCEB comments, “2013 marks a very successful year for MyCEB and subsequently for Malaysia, these results are very encouraging, especially as 2013 hasn’t even come to a close yet so we hope to increase these figures even further. MyCEB is definitely putting Malaysia on the international events industry map and we will build on these achievements even further in 2014 as we gear up our Visit Malaysia Year 2014 campaign and also look to attract other events such as Exhibitions.”
