Kuala Lumpur. The Malaysia Convention & Exhibition Bureau (MyCEB) announced the opening of its representative offices in China. Travel Link Marketing (TLM) has been appointed as MyCEB’s representative in China with offices in three of the largest cities in China namely, Beijing, Shanghai and Guangzhou. TLM, an established and notable marketing company is also planning to open a new office in Chengdu. With a strong local Chinese team TLM possesses the full capacity and expertise of developing leads and providing extensive contact networks with the country’s business events stakeholders.
According to Mr Zulkefli Sharif, CEO of MyCEB, “We feel that this advancement into China, one of the largest economies in the world is in line with Malaysia’s growing business events industry. We look forward to working with TLM in this endeavour, which will be representing MyCEB starting from 1 July 2013. We are confident that this partnership will further assist MyCEB in our mission to position Malaysia as Asia’s business events hub.”
“We are pleased for the opportunity to represent Malaysia to the business events market in China. We appreciate the trust placed in us, and the team will work diligently and enthusiastically to secure many wins for Malaysia,” said Brenda He, Director of TLM. The appointment follows MyCEB’s strategic plan for the business events industry’s expansion into China, solely focusing on the Great China region.