In his new role, Azman will be tasked to spearhead one of the nation’s major economic drivers, Malaysia’s business events industry. He brings a wealth of experience and knowledge in various facets of corporate management and hails from a myriad of industries including tourism and hospitality, F&B and technology.

Azman has worked with renowned organisations such as Damansara Holdings Berhad (DBhd), a Bumiptera status company listed on the main board of Bursa Malaysia. He has also led and strengthened the Group Corporate Communications at Johor Corporation (JCorp). Notably, he played a pivotal role in managing the Rangkaian Hotel Seri Malaysia (RHSM), where he succesfully introduced the guest satisfaction indicator to increase the profitability of the company. He has held various senior management positions and has significantly contributed to facilitating new technologies for multiple start-ups in Malaysia.

The new CEO has expressed his plan to lead the business events industry to a “new era”: “We are in an advantageous position to driving the business events industry with industrial advancements available to us, there are abundance of opportunities out there to capitalise on as Malaysia holds a key position in navigating this industry for the region. With the destination’s resources and our expertise supported by digitalisation and technological advancements, we are ready to invest in attracting quality international events and delegates”.