Barcelona. EIBTM is working on a new look to the show floor for this year’s event. The exhibition hall in Fira Gran Via will feature a new design and layout. Graeme Barnett, Reed Travel Exhibitions, EIBTM Event Director commented, “We are working to update the look and feel of the event. We are all very excited about the evolving plans which will allow a greater variety of attractions on the show floor as well as more space for networking areas”.
The key driving force behind the re-design is to bring more balance to the exhibition floor and provide a better flow of visitor traffic to all areas. Framing the two ends with features to draw traffic through and creating two additional horizontal straight aisles and two central Piazzas for networking shall ensure a steady movement of traffic through the aisles on the show floor.
Barnett continues, “The new features, which have been strategically located within the exhibition hall will provide local food and drink, further enhancing the catering offering that we currently have at Fira. For example, the Piazza located in the Europe section of the hall will offer a selection of traditional Catalan tapas as part of our initiative to bring a true ‘Barcelona’ feel to the event.”
EIBTM 2013 will take place from 19th – 21st November, a week earlier than in previous years. The EIBTM Forum will take place the day before the exhibition on 18th November.