App. The Bureau of Foreign Trade (BOFT) has released the new and improved Meet Taiwan Card. The newest version has integrated functions of the Easy Card and hot smart phone applications. Because businesspeople frequently download information through smart phone apps, the new Meet Taiwan Card comes with a smart phone app through which cardholders can view card information and access information on discounts in dining, shopping, accommodation, leisure, entertainment, and transportation, and logistics services in Taiwan. To bridge the communication barrier between overseas business travelers and local taxi drivers, cardholder simply needs to show the taxi drivers his/her destination via the application. The social media sharing function also gives consumers tips on the reviews of certain retailers or shops. With the smart phone application, cardholders will be able to check-in, comment on,“like”, or post comments on social media such as Facebook and Twitter.
Besides the Application, the new Meet Taiwan Card includes the functions of the Easy Card. Cardholders are thus freed from the trouble of buying pre-paid tickets or single tickets when taking the Taipei Metro. The contactless card function offers a convenient consumer experience as users only need to scan their cards to a sensor to have the fare deducted from the remaining balance on the card. In 2010 alone, 12,000 cards were issued to event and business travelers from over 60 countries, while the card’s extensive service coverage has pushed user satisfaction to 93.5%.
