Chicago. The Professional Convention Management Association (PCMA) united CEOs and executive meeting professionals from the healthcare industry in London for the inaugural PCMA Global Medical Meetings Summit. The three-day senior-level discussion addressed the key trends and issues that will shape the future of medical meetings.
“Medical meeting organizers in North America and Europe are navigating uncharted territory,” Deborah Sexton, President and CEO, PCMA, says. “As leaders from both continents work to understand how compliance codes and restrictions will impact their attendees and members, the Global Medical Meetings Summit helped facilitate an international idea exchange.”
Many of those ideas focused on how the evolution of technology will shape impact how their attendees learn. “More medical meeting attendees are engaging via virtual platforms,” Sexton says. “In order to ensure success in the future, medical meeting planners must recognize how to help remote audience members be part of the face-to-face event, too.”
Participants at the Summit focused on:
“As the meetings industry continues to emerge in new markets, it will be crucial for international medical societies to work together,” Sexton says. “A collaborative mindset will pave the way forward to a strong future around the world.”