PCMA’s second European Influencers Summit (EIS) will take place in Seville, Spain, this year, from 23-25 September at the Barceló Sevilla Renacimiento hotel.

The European Influencers Summit, which should attract up to 200 participants, is so named to reflect the seniority of attendees who will attend the two-day event. Its purpose is to create a Europe wide ‘movement’ to galvanise the business events industry towards greater engagement around the importance of business events economically, socially and professionally.

Designed for senior-level association executives, CEOs, corporate leaders and professionals, the programme will ask participants to embrace disruption and inspire unconventional thinking. It will also focus on the role meetings and events can play as a catalyst for business success and economic prosperity for communities, organisations and individuals alike.

Set to open the event is Swedish economist, writer and award-winning public speaker Dr. Kjell A. Nordström, who will urge participants to think differently about solving challenges and exploring untapped opportunities to help them become the leaders of positive change within their organisations. Other opportunities in the programme include looking at how data and analytics can help build brand loyalty and engagement.

In addition this year the EIS scholarship programme supported by the PCMA Education Foundation, will provide complimentary travel, accommodation and event registration for ten carefully selected applicants from across Europe.