SITE’s Incentive Summit Europe recently took place in Ljubljana, Slovenia, providing an innovative and intimate program for over 60 incentive travel professionals. The event focused on networking, education, and immersing participants in the destination experiences.

The hosts of the summit were challenged to create unique destination experiences that addressed industry-related macro-trends, including sustainability, diversity, equity, and inclusion. This resulted in activities like exploring sustainability at the Brdo Estate and city tours focusing on homelessness, feminism, and the circular economy.

“Incentive Summit Europe is now an established fixture along with Incentive Summit Americas in SITE’s annual calendar of events. Our focus with the incentive summit series is on quality and innovation – quality relationships, quality learning experiences, quality destination immersion and innovation in program design and implementation. Following two springtime events in Switzerland, this year’s event was hosted in Slovenia, building on the enduring memories and great friendships forged there during our Executive Summit back in 2017,” said SITE CEO Annette Gregg.

“We’re delighted to have hosted Incentive Summit Europe in Ljubljana and to have been able to highlight the great hotel and venue developments that have taken place since SITE was last here in 2017. The new 5-star properties in Ljubljana bring additional levels of scale and luxury to our destination, cementing its suitability for discerning incentive qualifiers” said Fredi Fontanot, Acting Director of the Slovenian Convention Bureau.

Incentive Summit Europe’s 2024 edition will take place in Andermatt, Switzerland.