Amsterdam. RAI has announced a turnover of 133.9 million Euro for 2011, an increase of 7.1% compared to 2010 and 23.8% higher than in 2009 which had a similar event calendar. The good results were achieved with both RAI-organised (trade) exhibitions in the Netherlands and abroad, and the letting of the RAI complex to (international) organisers. In 2011 the RAI complex facilitated 595 events that attracted around 1.6 million visitors. Exhibition titles such as AutoRAI and Aquatech (as a prominent part of the International Water Week) and events organised by third parties such as IBC, IS Europe and PLMA were major cornerstones of the continuity of Amsterdam RAI in 2011. General Director Hans Bakker of Amsterdam RAI is pleased: “The past year showed once again how companies choose to continue to meet to find inspiration and create value, despite the economic situation.”
Amsterdam RAI expects both turnover and net profits to be even higher in 2012 and has therefore a vision for the future. 2013 will start of the construction of the ‘Scheldeplein building’, with which Amsterdam RAI will be adding a multifunctional and remarkably sustainable office and conference centre with restaurant to its premises. The vision also includes the construction of a new parking garage for 1000 cars to bring the RAI’s parking capacity back to the desired level. Moreover, the new park & ride facilities also enhance the sustainability of Amsterdam. Amsterdam RAI has also defined its strategy for the coming five years in which connecting physical and virtual meetings, linking the new economic superpowers to Europe and strengthening client focus play an important part. In combination with the aforementioned physical innovations, Amsterdam RAI sees itself well-prepared for the future.
