A new white paper by The Hague & Partners Convention Bureau and Ottawa Tourism sheds light on the increasing integration of Artificial Intelligence (AI) in the global association conference and event sector. Based on qualitative and quantitative research, including a global survey with over 100 participants, key findings indicate that 63% of associations and not-for-profits already use AI in event organization. However, a significant knowledge gap exists, with 72% not engaging in AI education, and 85% lacking a budget for AI training.

“Urgent need for widespread upskilling in AI usage”

The paper emphasizes the urgent need for widespread upskilling in AI usage and understanding its ethical implications. Lesley Pincombe, Ottawa Tourism’s Vice President, stresses the importance of upskilling for sustainable growth and innovation in the sector. The research advocates collaboration with AI experts and technology partners to skillfully integrate AI into existing operations. The white paper highlights the necessity of not just adopting AI but comprehending and leveraging it effectively.

While presenting statistical overviews, the paper delves into in-depth analysis and provides actionable insights. It underscores the ethical use of AI, particularly in data management and privacy. The document serves as a call to industry stakeholders to learn and apply AI in their operations, understanding the ethical implications and potential mismanagement of data and privacy.

Concerns about the ethical implications of AI in event organizing

Bas Schot, Head of The Hague & Partners Convention Bureau, emphasizes the industry’s swift adaptation to AI advancements and the importance of protecting delegates and data. Initial highlights from the research revealed that 63% of global association buyers express concerns about the ethical implications of AI in event organizing. Respondents believe governments should legislate on AI use but lack the necessary knowledge for effective legislation.

Ottawa Tourism and The Hague & Partners Convention Bureau advocate a proactive approach to AI education, urging strategic partnerships, knowledge sharing, and resource allocation for AI competency. The full white paper offers valuable insights for association event organizers, technology providers, educators, and policymakers in the global events industry. It advocates a balanced consideration of the pros and cons before entrusting information and data to third parties in the rapidly evolving landscape of AI usage.