Switzerland Convention & Incentive Bureau and Conferli join forces

Friday, 11.03.2022

Together, they launch the world’s first MICE benchmarking tool for Countries

Screenshot: https://share.vidyard.com/watch/diLFZWne3Ep7wwGtrBkUqY?

Switzerland Convention & Incentive Bureau and Conferli wanted to find a solution that would help streamline the process of matching association events with countries. With this development an important unmet need in the event industry is adressed, namely conference organizers are now able to base their country choice on data-driven benchmarking.

In this additional process, associations are matched with countries based on their strengths and suitability, which cuts their lead time, increases their success rate, and makes the tender process cost-efficient. Especially for associations being able to compare countries is of utmost importance.
Furthermore, Local hosts or national associations can now easily find a suitable destination within their country.

“Since the launch of Conferli we have observed that destination matching is becoming increasingly important for associations. With the new launch of country comparison and benchmarking we give organizers the possibility to first get matched on country level. This has a special function during the pandemic period because associations will be able to see quarantine rules per country in one overview, next to sustainability measurements, country support and ecosystems,” explains Ms. Nienke van der Malen, Founder and CEO of Conferli. “The tender process traditionally used for selecting an event destination is complex and takes a lot of time and effort,” she added “Until now, with this new feature you can get matched to countries and cities in just a few clicks!”

Interested to see how the new feature works? Find the demo here.