Event platform Poken announced a new partnership with Reed Exhibitions. The Poken event technology platform will be employed throughout ibtm america 2016. Poken’s on-site registration and badge-printing software will be deployed on large touchscreen tablets wirelessly connected to printers, providing attendees with fast registration, badge retrieval, and a printed individual meeting schedule.
As measuring and tracking meeting attendance is integral to Reed Exhibitions’ objectives, Poken will also be used to track buyers’ attendance at their scheduled meetings. All attendees will receive a Smart Badge which they will use to check into their meetings by touching a small iBeacon & 3G-connected reader embedded in a coaster on each meeting table. These readers are unique to Poken, who had been deploying them to provide advanced lead-generation and digital content delivery solutions to large exhibition clients worldwide.
Poken will also provide the event’s mobile app, ensuring a rich digital experience for attendees, and reporting key engagement metrics to the organiser. Viewing their personal meeting schedule on their mobile device, attendees will be reminded about their meetings with automated alerts sent via the Poken platform, helping to drive efficient meeting etiquette.
