Manila. Thailand Convention and Exhibition Bureau (TCEB) in collaboration with the Philippine Chamber of Commerce and Industry (PCCI) and Chamber of Commerce of the Philippine Islands (CCPI) join forces. The Memorandum of Understanding Signing Ceremony saw agreements between Thailand’s public sector and Philippines private sector organizations, collaborating to further improve and expand trade promotion and MICE industries between the two countries.
Speaking at the MOU Signing Ceremony on behalf of an official Thai counterpart, Mr Nopparat Maythaveekulchai, TCEB’s President said, “Thailand’s MICE sector has been growing strongly in recent years. In 2012 we welcomed 895,224 MICE visitors, exceeding our annual target by 19 per cent, with 7,382 MICE events and earnings of US$2.66 billion. MICE travelers from Asia have been largely responsible for this strong growth, representing 65 per cent of all MICE travelers last year. The Philippines is one of Thailand’s priority countries.”
The Memorandums highlight the importance of a long-term strategic partnership in the MICE industry in order to create long-term competitiveness and sustainability for the service sectors of the Philippines and Thailand in the international arena. There will also be exchange of support and business trade missions to launch, transplant, and participate in successful trade shows, and meeting industry initiatives.
Underlining the importance of building strategic partnerships, Mr Nopparat added, “This is the start of a long-term strategic partnership among our organisations that will be of immense benefit to our respective MICE industries and to the broader economic partnership between The Philippines and Thailand.”