The Thailand Convention and Exhibition Bureau (Public Organization) or TCEB unveiled a Digital MICE strategy and online marketing plan highlighting the ‘Biz Thailand’ mobile application for MICE travelers and the third edition of the ‘Spice Up Your Business Agenda’ campaign, targeting China and CLMV. Mr. Nopparat Maythaveekulchai, TCEB President :“This year TCEB continues to promote the readiness of Thailand’s MICE industry through a comprehensive Digital MICE marketing strategy, utilising online channels to support the bureau’s key marketing activities while aligning both traditional and digital activities in the same strategic direction, consistent with the government’s Digital Economy policy – driving growth for the MICE industry, while serving as an effective economic growth driver.”
TCEB’s four online marketing initiatives in 2016 include the enhancement of the Thai MICE website by providing information on MICE products and services, the ‘Biz Thailand’ mobile application, online marketing tools and digital sales kits as well as infographics. Online marketing promotions to build awareness of Thailand’s MICE industry and reinforce the country’s positive image as a MICE destination will be implemented.
“The promotion of Thailand’s MICE industry through online marketing initiatives in 2016 will help drive our visibility via online channels from international online users. We are confident that our Digital MICE strategy will be an integral part of helping to drive Thailand’s MICE industry to meet this year’s target of 1,060,000 MICE travelers, generating Bt92,000 million for the Thai economy,” concluded Mr. Nopparat.