The Thailand Convention and Exhibition Bureau unveiled an aggressive strategic direction for 2016, highlighting key strategies to attract more meetings and incentives with a large number of travellers –  by allocating sales promotion budget under the Thailand Big Thanks! Campaign.

China is among the key target source markets, and TCEB is supporting more than 14,000 meetings and incentives delegates to join the Infinitus Overseas Training 2016 – expected to generate MICE revenue of 1.3 billion baht for the Thai economy.

Nopparat Maythaveekulchai, TCEB President said: “To promote the meetings and incentives travel  sector in 2016, under our WIN Strategy, TCEB will focus on attracting Mega Size Events with more than 2,000 international delegates by establishing the Thailand Big Thanks! sales promotion campaign, especially for organisers. With high spending power, every Mega Size Events can help inject healthy MICE revenue into our economy.”

Nooch Homrossukhon, Director of Meetings and Incentives, TCEB said: “The emergence of M&I Mega Size Events has been our new target over the past three years. We have put in place strategic plans, from raising awareness of Thailand as a premiere destination for meetings and incentives travel in Asia, to increasing marketing development activities through products and services promotions, and VIP receptions to event logistics and facilitation.”

The Thailand Big Thanks! campaign was created to help drive the M&I sector through a financial subsidy scheme of up to two million baht for eligible Mega Size M&I events with more than 2,000 international delegates staying at least three nights in the Kingdom of Thailand. Starting from 1 October 2015 until 30 September 2017, the travel must take place in Thailand from 1 October 2015 until 31 December 2017.