The IMEX Group has announced the theme for this year’s association day: “How to keep your association relevant”.

The day will open with a keynote session by Charles Leadbeater,  who advises major internationally known organisations such as the BBC, Vodafone, Microsoft and Ericsson. After a networking lunch and the keynote speech, delegates can choose between four topics in each of the two afternoon sessions. The day is scheduled to conclude with relaxed drinks and dinner with invited industry guests at the Association Evening at the Marriott Hotel, Frankfurt.

As a result of a new partnership between the Association Management Companies Institute (AMCI) and IMEX, AMCI will  hold a co-located educational programme called ‘Association Management Companies – A Focused Look at Challenges & Solutions’, on the morning of Association Day. The programme is aimed at existing AMCI members and potential members.

Tina Wehmeir, CEO of the AMC Institute said: “We are delighted to have the opportunity to partner with IMEX to provide exclusive association management company-focused education on IMEX Association Day. We have assembled a powerful line-up of thought leaders to facilitate the transfer of knowledge based on years of experience working in the association management company industry.”

Carina Bauer, CEO of the IMEX Group added; “At Association Day 2015 we asked all participants during the opening plenary session “what is the biggest challenge associations face?” The resounding message was relevancy. Association Day 2016 is a unique opportunity for these dedicated professionals to come together with their peers and share experiences on such a vital subject. The comprehensive, highly collaborative programme will provide valuable answers to help them to tackle this major issue.”