The first edition of a new event for the international event industry will be held in Disneyland Paris from Monday 25 to Thursday 28 February 2019. Concept to Creation (C2C) is conceived and organized by the Florentine wedding & event planner Monica Balli.

C2C, whose leit-motiv is significantly “Awakening creativity to be trendsetters”, is aimed at 140 top event organizers from all over the world. It will offer them exclusive master classes. The format is based on the continuing education offered to YPO-WPO members (Association of Young Presidents, of which Monica Balli is a member), entrepreneurs, CEOs and top managers from all over the world.

The aim of C2C is to deepen the areas of interest for event organizers, as well as for the business of their companies and for their personal lives, as they are closely linkedto work. For this reason, teachers and learners will have a very high profile, selected both among the top-notch industry professionals and within YPO.