Education Centre. On Thursday, 19 September 2013, 2:00 – 3:00 pm (GMT+1) John Blaskey (The Exhibition Agency) is holding the webinar “Showing your exhibitors how strategic exhibiting grows businesses”. This webinar is organised by UFI (The Global Association of the Exhibition Industry) and is free of charge for UFI members. It can be accessed through the UFI Education Centre.
This webinar offers organisers a process and tools to transform the perception and of existing and prospective exhibitors. Flipping exhibitor thinking delivers a far more pro-active approach from exhibitors, reduces churn, and attracts new exhibitors for the right reasons. The webinar will illustrate the five unique benefits of exhibiting, a simple seven step business plan to connect exhibitors directly to their aspirations from a show. It will feature Outcomes – a measurement tool which shows exhibitors that they can gain much more from a show than they ever thought. And what’s more these topics will be illustrated with actual case studies, with proven results.