London.  At the DCMS Olympic Business Conference in January Sir Keith Mills presented the Olympic strategy, financing and architects. For 2006 the Deputy Chairman of the Olympic Organisation Committee, London 2012, has the launch of the marketing/sponsorship plan and a logo and brand on his agenda. In 2010 he will start recruiting helpers. In 2010/12 the test games will be initiated, and ticket sales will start in 2011. The opening ceremony will be on 27 July 2012. www.london2012.org