The agency’s own event platform solution from the experts for events and live marketing was used. The “Vok Dams Open Platform for Hybrid Events” is an open platform solution with which customised brand experiences can be created and with which any online services can be easily integrated.

Around 1,400 employees of the cosmetics company took part in the annual conference under the motto “Create the beauty that moves the world”. The result was an emotional internal event that served to convey information across departments, to look ahead to the new year and to motivate employees.

The internal L’Oréal Brand Experience offered a variety of opportunities for information, interaction, participation and internal exchange with colleagues. 20 speakers addressed various key topics of the event, such as beauty tech, sustainability or diversity and inclusion, in short contributions in the form of keynotes or panel discussions. The programme was broadcast from the Aventem Studio near Düsseldorf.

Furthermore, five virtual rooms were available for L’Oréal employees to actively network. The employees moved around in individual digital worlds designed for this event with their avatars. When they approached, the people behind the avatars connected via video.