Budgets. “Yesterday I had my first customer meeting after the ROI training course. I started very carefully to ask for objectives. As a result I shall have another meeting next week with the Managing Director of the company!” Marcus Maleika, Marbet, Germany. To secure the event budget you need to speak with senior management in a language they understand. You need to make them confident that the meeting or event will make a contribution to the bottom line.

The ROI Methodology helps you to do just that, and measure the results afterwards to prove it. Register today for a 1-day ROI workshop:

Madrid – 7 October
Barcelona – 8 October
Warsaw – 20 October
Brussels – 21 October
Paris – 22 October
Amsterdam – 23 October

Go to www.eventroi.org for more information and registration. If  there is no course in your area, please send an email to elling.hamso@eventroi.org and the institute can probably agree to include your travel expenses in the course fee.