With the announcement of the MICE Manifesto, the association of young Eventtech start-ups wants to herald the long overdue cultural change in the MICE industry. At IMEX, ZEUS called on companies to commit themselves collectively to concrete measures in everyday working life.
The Eventtech experts focus on 8 principles that must be anchored in corporate cultures. In addition to classic new work topics such as Collaboration, Transparency and Workplace, the MICE Manifesto also defines social and sustainable aspects such as Equality, Education and CSR as future-oriented.
 “Only by proactively tackling the unstoppable changes in the working world driven by digitization can we steer the future of the MICE industry in the right direction,” explains Julian Jost, co-founder of Spacebase, a booking platform for extraordinary meeting rooms.
Some companies already agreed at the fair to take steps to implement the points listed in the MICE Manifesto, including the MICE Portal and Weframe. Some of the ZEUS start-ups and partners such as XING Events and Design Offices already kept concrete promises in the manifesto.