The event will take place at the Bangkok International Trade & Exhibition Centre (BITEC) and is designed as a regional marketplace connecting buyers and suppliers from across the global MICE sector. Corporate, association, and agency planners from Asia-Pacific are expected to meet with destinations, venues, hotels, and service providers. A hosted buyer programme combined with matchmaking tools will support structured business meetings and partnership development.

Growing Regional Market Drives Demand for New Platform

Asia-Pacific represents one of the fastest-growing business events markets, with continued expansion projected in the coming years. IBTM positions the new format as a response to demand for a dedicated regional platform that facilitates high-value connections and measurable outcomes. The programme will include educational sessions, workshops, and networking formats, alongside industry-focused content addressing current challenges and opportunities. Bangkok’s infrastructure, accessibility, and institutional support are expected to contribute to the event’s positioning within the international business events landscape.