According to data from the Prague Convention Bureau and the Czech Statistical Office, more than 850,000 delegates attended events in Prague during 2025. The city ranked sixth globally in the latest ICCA ranking of association meeting destinations, maintaining its place among the top ten worldwide. Prague hosted more than fifty international congresses and conferences with over 1,000 participants, including the ESPEN Congress and the World Congress of Psychiatry.

Prague strengthens MICE positioning through unified destination branding

The city’s business events sector recorded the strongest growth in events for 50 to 500 delegates, while international events accounted for 43 % of the total market. At the same time, Prague City Tourism and the Prague Convention Bureau announced a unified branding strategy that integrates the MICE segment into the city’s wider tourism identity. The initiative forms part of Prague’s 2024–2027 tourism strategy, which aims to position the destination around culture, quality and international expertise. The first campaign under the new branding is built around the tagline “unconventional conventions” and promotes Prague as a destination for congresses, conferences and business events connected to science, creativity and innovation.