MCI, a global engagement and marketing agency based in Geneva, has appointed Oscar Cerezales as Chief Strategy Officer (CSO). Oscar will advance the global strategy and positioning of the agency as a connector of people, ideas, and projects, according to MCI.

In his new role, Oscar will guide MCI’s strategy, alliances, and partnerships to support clients’ go-to-market plans, transformation, and growth. He will be responsible for driving and integrating hybrid business models, technology, sustainability, and creative solutions that enable organisations to excel and achieve their goals. Reporting directly to CEO Sebastien Tondeur, Oscar will be a key member of the Executive Leadership Team.

Oscar Cerezales has experience in the international meetings and events industry, having worked for the company for almost fifteen years across Europe, APAC and LATAM. During his time at MCI, Oscar was responsible for corporate brand operations and association relations, assessing their potential and recommending solutions to drive growth and innovate business models.

Oscar Cerezales says: “We have seen success when organisations embrace change, explore the possibilities and solve their key audience needs, albeit customers, employees or partners. We are firm believers in not predicting the future but rather creating it. We guide our clients on how to embrace the requirements for tomorrow”.